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Therapeutic Product Expansion – What is the Path to Success?

Research and Development of pharmaceutical products is a very risky and lengthy endeavour. One needs to design and create a novel molecule, go through endless animal testing and numerous rounds of technological optimisation, to finally apply it to patients who may not respond as expected. If one has finally spent more than a billion euros, has tested on average 15 years, has convinced regulators and payors, marketing of the product is finally becoming reality. Along the way more than 20 contenders with similar ideas and approaches have failed.